COUNTY COLLEGE OF MORRIS

PRINCIPLES of MARKETING I

MKT 113

Professor Kimberly D. Smith

PUBLISHER WEBPAGE VALS SURVEY

CONNECT

CONNECT 1^ST DAY

CONNECT TIPS

BlackBoard

American Marketing Association

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DESTINY Watch your habits, for they will become your character.

Develop your Character, for it becomes your destiny.

COURSE REQUIREMENTS AND EVALUATION

Marketing Plan Project 20 %

Quizzes ~ 22 45 %

Assignments ~ 22 35 %

OTHER IMPORTANT INFORMATION

Ø Required Texts: Marketing, 10^th Edition, Kerin.

Ø Bb and Connect used for All Course work.

Ø Dictionary Recommended.

Ø Links on web to assist with homework and class review.

Ø Check BB email daily.

¨ ALL STUDENTS READ CODE of CONDUCT & ACADEMIC POLICIES.

¨ QUIZZES & ASSIGNMENTS DONE ON CONNECT.

¨ ALL COURSE WORK TO BE COMPLETED INDEPENDENTLY.

¨ ALL COURSE WORK MUST BE COMPLETED FOR EXTRA CREDIT TO COUNT.

¨ WORK NOT ACCEPTED AFTER DUE DATES FOR ANY REASON.

Grading:

90 - 100 = A 

80 - 89 = B        

70 - 79 = C        .

60 - 69 = D

Below 60 = F     

YOUR CONTINUED PARTICIPATION IN THIS COURSE IMPLIES YOUR ACCEPTANCE OF THIS SYLLABUS, INCLUDING THE REQUIREMENTS AND GUIDELINES.

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Extra Credit:

Focus ~ 1 Point

COURSE DETAIL

6 Online Quizzes & Assignments submitted on Connect.

6 Marketing Plan submitted on Bb.

Kites rise highest against the wind, not with it.

~ Winston Churchill